Services Provided
Full-platform redesign and mobile rollout for Spruce, serving 685K+ customers and 6,400+ properties with smarter, faster home services.
Mobile App
Development
UI/UX
Redesign
Platform
Overhaul
Systems
Integration
About Spruce
Spruce is a U.S.-based home and property services platform for multifamily communities and short-term rentals. It connects residents, service pros, and property managers with on-demand and scheduled cleaning, chores, and partner services like laundry pickup and pet care.
The Mission & the Make
We rebuilt Spruce’s nationwide home services platform, launching a Service Pro mobile app, upgrading manager tools, and adding capacity, pricing, and reporting so residents, pros, and admins run bookings, operations, and growth on one fast, role-aware system.
Country
United States
Industry
Home & Property Services
Work Duration
8 months
Team Composition
8-Member Product Team
Zeroing In on the Goals
Redesign Spruce’s platform to unify residents, service providers, managers, and admins in one scalable system.
Launch a dedicated mobile app for Service Pros to manage tasks, schedules, and availability on the go.
Equip property managers with dashboards and oversight tools for better visibility, tracking, and operational control.
Implement dynamic pricing and capacity management to optimize scheduling accuracy and prevent overbooking across all markets.
Marking the Pressure Points
Fragmented Systems Across Roles
Multiple platforms for residents, managers, and admins slowed coordination and complicated platform-wide operations.
No Mobile App for Service Pros
Lack of on-the-go tools limited real-time updates, scheduling flexibility, and efficient job management.
Missing Manager Tools & Visibility
Property managers lacked dashboards and key insights needed for effective oversight and decision-making.
Static Pricing & No Capacity Control
Fixed rates ignored property variables and unbalanced scheduling caused overbooked slots and service delays.
Delivering the Fix
We re-engineered Spruce with mobile power, precision tools, and automation built to dissolve bottlenecks and keep every role in sync.
Mobile Access for Service Pros
Real-Time Manager Dashboards
Automated Capacity Management
Adaptive Pricing System
Breaking Down the Process
Research
Design
Development
AI Integration
Deployment
Stats Don’t Lie
Properties Managed
6,477+
Customers Onboarded
685K+
Property Management Companies
7,581+
Average Customers per Property
106+
The Tech Stack Powering Coca-Cola
Frontend
Backend
Database
Hosting & Infrastructure
Services & Integrations
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React Native
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Node.js
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PostgreSQL
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AWS
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Firebase
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Braze
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Braintree
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Slack
The Word On Us
AppVerticals rebuilt our platform with mobile access, adaptive pricing, and real-time dashboards, transforming how we serve 6,400+ properties. Everything runs faster, smoother, and at the scale we need to grow confidently.
Product Lead, Spruce
Raising the Bar for Every Industry
Turn market challenges into lasting advantages with the right strategy and execution.
