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Services Provided

Coca-Cola’s mobile-first transformation at scale, engineered for 2M+ users, 99.98% uptime, and lightning-fast digital journeys.

Mobile

Mobile

App Development

UI/UX

UI/UX

Redesign

Performance

Performance

Engineering

Accessibility

Accessibility

Compliance

services

About Coca-Cola

Coca-Cola is a global leader in beverages, serving billions of customers across more than 200 countries. To strengthen its digital presence, Coca-Cola partnered with us to design a mobile-first platform focused on speed, scale, and seamless user experiences.

The Mission & the Make

We engineered Coca-Cola’s digital experience for scale, building a platform tested across 150+ prototypes, capable of handling 2M+ peak users with 99.98% uptime, lightning-fast journeys, and zero critical launch bugs.

Country

Dubai

Industry

Consumer Goods & Beverages

Work Duration

9 months

Team Composition

10-Member Design & Engineering Team

Zeroing In on the Goals

Zeroing In on the Goals

Redesign Coca-Cola’s digital experience to serve millions of users with speed, stability, and scale.

Create user journeys 45% faster through optimized design and usability testing.

Ensure platform reliability with 99.98% uptime and zero critical bugs at launch.

Meet global accessibility standards (AA compliance) for inclusive and seamless adoption.

Marking the Pressure Points

Heavy Traffic at Scale

Heavy Traffic at Scale

Millions of concurrent users demanded a system capable of flawless load management and near-perfect uptime.

Slow & Inefficient Journeys

Slow & Inefficient Journeys

Legacy designs made navigation sluggish, increasing drop-offs and hurting engagement across campaigns.

Unproven Reliability at Launch

Unproven Reliability at Launch

High visibility meant zero tolerance for bugs — any failure could damage trust.

Accessibility Gaps

Accessibility Gaps

Without strict compliance, key user groups risked being excluded from the experience.

Delivering the Fix

We redesigned Coca-Cola’s digital platform to handle peak demand, cut friction from user journeys, and guarantee stability at massive scale.

Scalable Architecture for Millions

Scalable Architecture for Millions

45% Faster User Journeys

45% Faster User Journeys

Zero Critical Bugs at Launch

Zero Critical Bugs at Launch

AA Accessibility Compliance

AA Accessibility Compliance

solution

Breaking Down the Process

Research

Research

Design

Design

Development

Development

AI Integration

AI Integration

Deployment

Deployment

Stats Don’t Lie

Peak Users Handled

Peak Users Handled

2M+

Platform Uptime

Platform Uptime

99.98%

Faster User Journeys

Faster User Journeys

45%

Median Page Load Speed

Median Page Load Speed

1.2s

The Tech Stack Powering Coca-Cola

Frontend
Backend
Database
Cloud & Hosting
  • React Native

    React Native

  • Node.js

    Node.js

  • PostgreSQL

    PostgreSQL

  • AWS

    AWS

The Word On Us

Scalability, reliability, and speed were non-negotiable for us. AppVerticals delivered on all fronts, ensuring a seamless experience for millions of our users worldwide.

Digital Transformation

Lead, Coca-Cola
Digital Transformation
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